repost of 5stonemarketing.wordpress.com
by Tyler Sickmeyer
Welcome to the first edition of the twice-a-month 5Stone Marketing Blog. A quick introduction: This blog is written and maintained by the 5Stone Marketing team, and while it won’t go into the specifics of client strategy, broader topics will be discussed here for the benefit of the reader. All we ask is that you pass it on.
The economy has taken a toll on everyone. Bottom-liners everywhere are preaching that funds must be cut in order to survive, and marketing budgets are usually among the first to be escorted to the chopping block.
So how does one market their product or brand when they don’t have any money to spend? One way is to barter. Business owners and marketing departments should ask themselves what they have of value that others might be willing to trade for. Hint: if other businesses aren’t even willing to trade for your product, you have bigger issues than your marketing budget.
We recommend forming alliances with other area businesses and brands that you are not in direct competition with and teaming up with them. Doing so will at least cut costs while increasing exposure, and at best case will foster a long lasting and mutually profitable relationship.
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